Most real estate agents do not have a lead problem. They have a follow-up problem.
That was the core message of our recent live webinar (1/14/26) with David Jenkins, where we walked through a simple, proven email system agents can use to convert both new and existing leads into real conversations and appointments.
This session was designed for agents actively buying high-intent lead lists and for those sitting on past leads that never quite turned into traction.
The goal was not theory. It was execution.
Below is a breakdown of the system David shared and how agents can start using it immediately.
Email gets dismissed because it feels passive.
In reality, it is one of the most controllable and scalable follow-up channels agents have.
Unlike calls or texts, email allows you to:
The issue is not email itself. The issue is how agents use it.
Most agents either over-design emails, automate too aggressively, or send messages without a clear structure. The system shared in this webinar strips email back to what actually works.
One of the biggest takeaways from the session was this:
Plain-text emails outperform complex campaigns when the goal is conversation.
The system David outlined focuses on:
This approach works especially well for high-intent purchased leads because it feels human, not automated.
New leads are the most fragile.
What you send in the first few days matters more than volume.
In the webinar, David outlined a simple first-week structure designed to:
The focus is not on pitching services. It is on opening a conversation.
Agents were shown how to:
This structure works especially well when paired with fresh lead lists from The Share Group, where timing and consistency matter.
A major portion of the session focused on reactivating older leads already sitting in CRMs.
These leads are not dead.
They are simply under-communicated.
David walked through a re-engagement approach that:
Agents learned how to reintroduce themselves naturally and restart conversations without sounding desperate or salesy.
For agents with multiple purchased lists or long-term follow-up databases, this alone can unlock hidden opportunities.
One of the most valuable takeaways from the webinar was how to spot intent without guessing.
Instead of relying on gut feeling, the system uses:
This allows agents to prioritize:
The result is better use of time and fewer wasted conversations.
Another key lesson from the session was cadence.
Most agents either:
The system David shared uses a repeatable cadence that agents can run twice per month, even when buying new lists regularly.
This cadence:
It is designed to work whether you buy leads monthly, quarterly, or in larger batches.
High-quality lead data creates opportunity.
Follow-up systems turn that opportunity into results.
The email framework shared in this webinar was intentionally built to complement high-intent lists by:
Speeding up initial engagement
Creating more replies per list
Improving call connect rates over time
For agents using data-driven lead sources, this approach makes every list more valuable.
The biggest message from the session was simple:
Buying leads is only half the equation.
Agents who win are the ones who pair quality data with a follow-up system they can actually run consistently.
This webinar gave attendees:
If you are investing in high-intent leads, the next step is making sure your follow-up is doing its job.
Better leads deserve better follow-up.