What is a buyer lead?
Buyer leads are people who have expressed an interest in one or more properties. These people are inclined to purchase if the right opportunity presents itself.
We’ve built the market's most accurate and up-to-date buyer lead database for real estate agents by combining our multi-sourced data feeds with our cutting-edge data compilation method.
We've just released our two most popular buyer datasets.
Upsizer Buyer Leads
Upsizers are simply homeowners who are likely to have a need for a larger home in the near future.
Most young couples buy a starter home after they get married. After owning the house for a few years and filling the extra bedrooms with kids and toys, they need more space! The Share Group’s Upsizer list targets young homeowners with kids present that are ideal candidates for purchasing their next family home that better suits their needs.
According to NAR, the largest generation of buyers is Older millennials, who make up 25% of all home buyers. Of that age group, over 55% of those Older millennials had children residing in the home with them. Over 60% of this audience buys a home over 2,000 square feet.
The market is beginning to normalize after a chaotic post-pandemic period that saw inventory and days on the market at record lows. Interest rates rising back above 5% are resulting in more opportunities and less competition for buyers.
Why should I prospect to Upsizers?
Homeowners need more space to raise a family in their starter homes. They may no longer need to be close to work because they’re working remotely and willing to go further to find a better home that suits their needs. Homeowners can take advantage of current market conditions and higher home values than initially purchased and use that equity to roll into a new down payment.
Current renters with good credit and high incomes are perfect candidates to prospect buyers. They have the financial standing to afford to buy while home values nationwide are leveling off.
Contacting these potential buyers to build a relationship is vital. Over 70% of home buyers only interview one real estate agent. If nobody in their circle of friends and family is an agent, that could be you!
Buying a home is a significant financial decision. They rely on an agent’s knowledge of the purchase process and constant communication. They will not hire you if you don’t know you exist!
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Jared Wright - Founder
The Share Group
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