As the Baby Boomers retire and Gen Xers become “Downsizers”, (also known as empty-nesters), they’re taking advantage of the hot real estate market and looking to downsize their house.
According to the U.S. Census Bureau, of the 6.5 million homes sold every year, roughly 750,000 come from the senior community. That number is expected to DOUBLE in the next few years to over 1.8 million homes, all selling from this one demographic of seniors / Downsizers.
Why should I market to Downsizers?
- They have a large home where they’ve raised their family
- Own a property that’s larger than your average home in the area
- Are looking to Downsize to get something smaller
- Plan to shift their assets and equity away from their large home that’s probably paid off
- Pay cash for something smaller with a bedroom on the main floor
This segment has become an excellent source for listing opportunities that your competitors are likely not going after. This under-served market of seniors are perfect candidates with a high likelihood of selling, they have equity in their house or their mortgage is paid off, and most likely have no relationship with a realtor.
Filter your custom Downsizer lead list using dozens of demographics including:
- Geography
- Age
- Income
- Home value
- Children no longer in the household
- Size of home & home value
- Home equity / LTV Loan-to-value
- House type - Ranch, 1 ½ story, 2 story, etc
Realtors with experience working with “seniors” or “baby boomers” have a distinct advantage over those who primarily serve the typical first-time home buyer. These Downsizers are seeking expertise in navigating this major life transition. Many agents will work as a seller’s agent to help the “Downsizer” sell their home, and later act as buyer’s agent to help clients find their new property.
For these homeowners, downsizing can represent an emotional life change. With seniors, it can be a psychological turning point in which they’re letting go of long-term property and possessions that hold sentimental value.
The key to nurturing this downsizing niche comes down to having the proper tools that will enable you to connect with this potential market. At The Share Group, the Downsizers niche has quickly become one of our best performing listing lead sources.
With over 100 years of combined database marketing experience, The Share Group helps those working in the real estate business find more listings. We compile the best leads in your area based on your specifications. Don't worry about sifting through countless leads that don't go anywhere. We connect you with Downsizer seniors that are looking to move on their property.
Contact The Share Group for Downsizer listing lead counts in your market. Call (402)235-4556 to get started now or schedule a free strategy session with a data expert to walk through the process step-by-step.
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