Brought to you by The Share Group - the leading provider of high-quality absentee owner leads for real estate agents and investors in the U.S.
Introduction: This playbook equips you with proven scripts and strategies to convert absentee homeowner leads into listings. Absentee owners - property owners who don’t live in their properties - are one of the most motivated and high-potential seller segments in real estate. They often own vacant houses or rentals, and rising maintenance costs, tenant issues, or simply the desire to cash out can drive them to sell. Unlike owner-occupants, absentee owners tend to have less emotional attachment to the property and make decisions based on financial sense. This means if owning the home doesn’t “make dollars,” it doesn’t make sense for them to keep it - a great opportunity for you to step in as the solution.
Why Absentee Owner Leads? Absentee owners represent a “hidden gem” niche that can consistently feed your listings pipeline. Many are “must-sell” rather than “want-to-sell” leads, especially in changing markets. They are often eager to lessen their burdens or take advantage of favorable market conditions by selling. Better yet, targeting absentee owners usually means reduced competition - few agents consistently reach out to them, so you have an edge connecting with these owners before other agents do. These factors lead to higher conversion rates, as absentee owners often have greater urgency and fewer obstacles to saying “yes”. In short, absentee owner leads are “an absolute goldmine” for new listings.
Why The Share Group Leads? The quality of your leads determines your success, and The Share Group prides itself on providing reliable, targeted, and up-to-date data. Each absentee owner lead from The Share Group includes verified owner contact information (not tenant info) - name, the owner’s mailing address, the property address, plus phone number and email address (email for ~60% of leads). These leads are compiled from multiple sources (public records, directories, credit bureaus, etc.) and cross-verified, ensuring accuracy and high contact rates. The database is refreshed every 60–90 days to keep information current. In other words, you get what you pay for - a premium list that is far more actionable than any cheap, outdated list. The Share Group is recognized as the #1 resource for absentee owner leads and an industry leader in real estate data. We give you the “intelligence” (owner’s phone, email, etc.) to quickly connect with homeowners before they find their own agent. Armed with these high-quality leads and the scripts in this book, you’ll be positioned to consistently find new listings and grow your business.
How to Use This Script Book
This script book is organized by prospecting channel. Each section provides a brief introduction to the approach, multiple script variations tailored to absentee owner situations, and tips for handling objections or questions. The tone across these scripts is a mix of casual, professional, and consultative - ideal for building rapport with absentee owners who may be wary of sales pitches.
Feel free to adapt these scripts to fit your style and the specifics of the conversation. Authenticity is key: use these scripts as starting templates and infuse your personality and local market knowledge into them.
Sections:
- Cold Calling Scripts - Phone call openers and dialogues to engage absentee owners.
- Voicemail Scripts - Effective messages to leave when calls go to voicemail.
- SMS/Text Scripts - Concise text message approaches for quick contact and follow-up.
- Email Scripts - Written templates to introduce yourself or follow up with value.
- Door-Knocking Scripts - In-person scripts for local absentee owners (when feasible).
- Closing & Follow-Up Strategies - Best practices for closing conversations, securing appointments, and nurturing leads over time.
Throughout the book, you’ll also find objection-handling tips after the scripts. These will help you respond confidently when owners say things like “I’m not interested” or “I already have it handled.” Remember that every contact is a chance to provide a benefit and stand out. As one coaching source puts it, “The best real estate agents don’t merely leave a message after the beep. They leave a benefit.”. The same is true for live conversations - always aim to offer something of value, whether it’s information, a solution to a problem, or simply a friendly connection.
Now, let’s dive into the scripts by channel. Each section begins with a short overview, followed by script examples with [Agent] lines you can use (and sometimes [Owner] responses for context), and then tips and variations. Be sure to practice these scripts so they sound natural. With The Share Group’s high-quality absentee leads in your hands and these scripts on your tongue, you’ll be well on your way to turning “no answer” into callbacks, and cold leads into signed listings!
Cold Calling Scripts for Absentee Owners
Making a phone call is often the fastest way to connect with an absentee owner lead. Cold calling might sound intimidating, but remember: with The Share Group’s leads, you have accurate phone numbers of the property owners (landline and cell), so your calls are reaching the right people. Many absentee owners expect calls about their property (especially if it’s vacant or for rent) and can be surprisingly receptive - after all, you’re potentially offering a solution to a problem (a vacant house, a troublesome rental, etc.). When calling, keep your tone friendly, respectful, and confident. Identify yourself clearly, reference the property in question, and immediately communicate a reason for your call that benefits them (e.g. offering information, assistance, or a potential buyer). Below are several script approaches, from consultative check-ins to direct asks, that you can use or mix-and-match:
Script 1: The Investment Check-In (Consultative Approach)
This script positions you as a helpful advisor checking on how their “investment” is going. It’s casual and caring, not a hard sell. Use this especially if the property is a rental or has been owned for a while:
Agent: “Hi [Owner’s Name], this is [Your Name] with [Your Real Estate Agency]. I noticed you own a property at [Property Address] that isn’t your current residence. I’m calling to check in on how this investment is working out for you. How are you managing the property from afar - any challenges?”
Wait and listen to their response. Most owners will mention a tenant, a property manager, or admit it’s a bit difficult. This opens the door to continue the conversation in a problem-solving tone.
Agent (continue): “I understand. A lot of absentee owners I talk to share similar challenges. The reason I’m reaching out is to see if I can be a resource. I specialize in working with owners of rental or vacant properties here in [City]. Have you ever considered selling the [Property Type, e.g. “house” or “building”] at [Address] at some point, or are you holding it long-term?”
(If they say they hadn’t thought about it or are unsure, proceed to offer help.)
Agent: “Totally understandable - it’s a big decision. If you’re open to it, I’d be happy to send you an updated market analysis for the property, just so you know what it’s worth in today’s market. Many absentee owners are surprised by how much they could get for their home now. No pressure at all - I’ll provide the info and you can decide from there. Would that be okay?”
This approach is consultative: you’ve started by asking about them and their experience, then gently transitioned to the idea of selling by offering useful information (a market analysis). Key points to remember:
- Emphasize their situation: Use phrases like “managing from afar” or “investment property” to show you understand the absentee owner context.
- Offer help, not just a sales pitch: The free market analysis (CMA) is a value-add that positions you as helpful. Absentee owners often lack current knowledge of their property’s value, so this can genuinely pique interest.
- Be ready with questions: If they engage, ask follow-ups. Example questions: “How often do you find yourself checking on the property or thinking about it?” or “What’s been your biggest headache with that property?” Tailor your response to their pain points (e.g., if they mention maintenance issues, you might segue into how selling could relieve that burden, or how you have contacts to help manage it until they’re ready to sell).
Variation/Tip: For a positive response, schedule a next step. “Great, I’ll email you that market report and give you a call in a few days to see what you think. By the way, if the numbers look good, would you consider meeting to discuss listing options?” Always try to close for an appointment or follow-up if you sense any openness.
Script 2: The Direct Ask (Bold Approach)
This is a more direct, no-nonsense script, useful for quickly identifying serious sellers. It’s a classic prospecting line from top real estate coaches:
Agent: “Hello [Owner’s Name], this is [Your Name] with [Agency]. I’m calling about your property on [Address]. I was just wondering - when do you plan on selling that property?”
This straightforward question can catch someone off-guard (expect a pause or even a chuckle), but it immediately signals the purpose of your call. Common initial responses from the owner might be “I’m not planning to sell” or “Maybe not for a long time” (or even “Never”). That’s okay - you’ve started the conversation. Here’s how to continue:
Agent: “No problem at all - I figured I’d ask! Out of curiosity, how long have you owned it?” (Let them answer - show genuine interest in their story. They might say, “Oh, about 10 years,” etc.)
Agent: “Wow, 10 years is a long time. A lot has changed in the market since then. If you ever were to sell, when do you think that might be?”
(If they still insist “never” or no idea, you can pivot to offering help instead of pressing.)
Agent: “I hear you. Since selling isn’t on the table right now, I’m happy to provide you occasional updates on the market value or any changes in the neighborhood. That way, if circumstances ever change, you’ll be informed. Does that sound fair?”
If, however, the owner gives any indication of a timeline (e.g. “Well, maybe in a year or two when the tenants’ lease is up” or “If the price is right, maybe sooner”), that’s your cue to dive in. You might respond with:
Agent: “That makes sense. You know, it can take a few months to get a property sold in this market from start to finish. If you’re thinking of possibly doing something in the next [timeframe they mentioned], it wouldn’t hurt for us to chat now and even look at what it’s worth. I could even propose a strategy to get it sold within your timeline. Would you be open to setting up a meeting (or call, if they’re out of town) to discuss that further?”
The direct ask script is powerful in its simplicity. It quickly separates the truly motivated leads (those who say, “Actually, I was thinking of selling!”) from those who need nurturing. Don’t be afraid of a “No” - even a “No, not planning to sell” can be turned into a future opportunity by offering to stay in touch. Just by asking the question, you’ve planted a seed in their mind that selling is an option. Some owners might actually reveal a reason they hadn’t advertised (e.g., “I’m not selling because I owe too much” or “I’m waiting until my son graduates college”). Whatever they answer, use it to tailor your follow-up.
Pro Tip: Keep a friendly, upbeat tone even when being direct. If they respond with surprise or a chuckle (“Sell? I haven’t even thought about it!”), you can laugh lightly with them and say, “I know it’s an unexpected question out of the blue, but I work with a lot of owners like you, and sometimes the timing turns out just right.” Being bold is fine as long as you’re also personable.
Script 3: The Market Update Offer (Value-First Approach)
This approach immediately offers something valuable: information. Absentee owners often lack up-to-date knowledge of their property’s market value, so offering a quick update or analysis can hook their interest.
Agent: “Hi [Name], [Your Name] calling - I’m a local real estate agent here in [City]. I’m reaching out because I have some updated market information about your property at [Address] that I thought you might find useful. Would you be interested in a free report on what your property could sell for in today’s market?”
Then pause. Often, curiosity will get the better of them - many will say, “Sure, why not?” or at least “What’s the catch?”
Agent: “No catch at all. I provide this as a service, especially for folks like you who don’t live in the property. The market has been [describe briefly: e.g. “rising steadily in that neighborhood” or “shifting in the last few months”], and you might be pleasantly surprised by the current value. I can put together a quick comparative analysis and email it to you. It will show recent sales around [Address] and an estimate of what you could potentially get if you sold. There’s no obligation, of course - it’s just good information to have.”
(If they agree, confirm their email and perhaps their timeframe:)
Agent: “Great! What’s the best email to send that to? And out of curiosity, is this a property you’d consider selling if the price was right, or is it more of a long-term hold for you?”
This last question is gentle but important. It helps gauge their motivation without pressure. If they say “Well, if the price was really good, maybe I’d consider it”, you have an opening to continue the dialogue after they see the report. If they say “No, I’m holding onto it”, you can still provide the info and stay in touch for the future.
Agent (closing the call): “Excellent - I’ll send that report to you by [specific day]. Take a look, and I’ll give you a ring in a few days to see if you have questions. Even if you’re not looking to sell now, at least you’ll know what it’s worth. And I’m here as a resource whenever you need anything, even a contractor recommendation or a question about the market.”
By offering a concrete value upfront (the CMA or market report), you build trust. You’re proving you’re willing to invest time in them without immediately asking for something. Many savvy agents find that this approach not only leads to listings, but also referrals - an owner might mention to a friend, “This agent sent me a great analysis of my property, very helpful.” It showcases your professionalism and market expertise.
Remember: When following up with the promised info, deliver quality. Since The Share Group leads include owner email addresses, you can easily email the report. Make sure your email is personalized and reiterates your offer to discuss the analysis. (We’ll cover email scripts later in the book.)
Script 4: The Buyer-in-Hand Call (Demand Approach)
Owners perk up when they hear there might be immediate demand for their property. This script leverages that psychology by mentioning buyers or investors interested in the area. Only use this if it’s truthful or at least highly plausible - dishonesty will burn bridges. Often, you might not have a specific buyer, but you know generally that properties in their area are in demand (low inventory, investor interest, etc.). Frame it in a way that creates urgency without making false promises.
Agent: “Hi [Owner’s Name], I’m [Your Name], a real estate agent in [City]. The reason I’m calling is that I work with a number of buyers and investors looking for properties in the [Neighborhood/Area]. I noticed you own the house at [Address]. Have you thought about selling it if you could get a good price? I potentially have people interested.”
This introduction immediately gives them a reason for your call that benefits them: potential buyers. It’s casual but targeted. Common responses might be: “Well, I’d sell if the price is right”, or “Do you have an actual buyer?”, or “No, not really, it’s rented”. Here’s how to handle each briefly:
- “Do you have a buyer for my house?” - (They may sound skeptical.)
Agent: “I have a few clients looking in that general area for something like what you own. To be clear, I haven’t seen your property yet, so I’d need to know a bit more to see if it’s a match. But buyer demand in [Neighborhood] is high - we have low inventory. If you were open to selling, there’s a very good chance we could find a buyer quickly, possibly even without having to formally list it.”
Transition to gathering info: “Out of curiosity, if you did get the right price, would you prefer to sell sooner rather than later? And is the property currently occupied or vacant?” This helps you determine how sale-ready they are. - “I’d sell if the price is right.” - (This is a green light to proceed.)
Agent: “Absolutely understand that - everyone has a number that makes it worthwhile. How about this: let me do a little homework on the recent sales near [Address] and what buyers are paying. Perhaps I can even gauge what my clients might offer. We can then have a quick follow-up call, and if it looks promising, we take the next steps. Does that sound good?”
You’re essentially pre-negotiating the idea that you’ll find out their “price”. Be prepared: they might directly ask, “What price do you think is right?” - you should defer until you’ve done analysis: “Great question. Let me crunch some numbers so I don’t give you an off-the-cuff answer. I’ll research and get right back to you with a range. I want any number I quote to be realistic. - “No, I haven’t thought about selling” (or “Not interested, it’s rented/etc.”) - (They’re not biting on the buyer angle.)
Agent: “No worries! I figured I’d ask because we do have folks looking. If nothing else, would you be interested in hearing what kind of prices similar properties are getting right now? It might surprise you. Even if you’re not ready to sell, it’s good info to have for future decisions.”
This circles back to the Market Update Offer approach - offering information. Many times, an owner who says they’re not interested will still say “Sure, I’m curious what it’s worth.” Then you can proceed to follow the steps from Script 3 (prepare CMA, follow up).
The Buyer-in-Hand script works on the psychology of scarcity and opportunity. It suggests “You might be able to sell now with minimal hassle”. If they’re somewhat open to selling, this will draw them out. Always be honest - if you don’t truly have a specific buyer, emphasize that demand is high and you have “potential” buyers. This is usually true in many markets (investors are often hungry for off-market deals, for example). If you do have a specific buyer in mind (perhaps an investor client or a colleague with buyers), even better - you can mention a vague scenario like, “I have a colleague with a qualified buyer looking in that zip code right now.”
Tip: If the owner shows strong interest, try to close quickly for an appointment. For example, “Why don’t we do this - I can stop by the property, take a quick look, and give you a more concrete idea of what it could sell for and how fast. Even if my current buyer doesn’t fit, I’m confident I can find one. When might be a good time for me to take a look?” If they’re out of state, propose a detailed phone/Zoom meeting and ask them to send some photos or details of the property via email ahead of time.
Script 5: The Friendly Local Agent (Soft Intro)
Some absentee owners may respond better to a very casual, relationship-building call rather than a value or demand pitch. This script is about making a human connection first, then easing into business.
Agent: “Hi [Name], I’m [Your Name], a realtor here in [City]. How are you today? … I know this call is out of the blue - I’ll keep it brief. I just wanted to introduce myself because I work with a lot of property owners who, like you, own homes here but live elsewhere. I was looking at the property you own on [Street Name] and thought I’d reach out and personally say hello. Do you have a minute?”
(If they sound willing to chat, continue; if they’re busy, offer to call back later.)
Agent: “Great! First, I want you to have my name and number in case you ever need anything. I often help absentee owners with little things since they’re not local - even if it’s just checking on the property or recommending a good handyman. So, please save my number. And of course, if you ever decide to sell the place or need any real estate advice, I’d love to help. By the way, how has it been owning that property from a distance? Any challenges, or has it been smooth?”
Here, you’re focusing on building rapport and positioning yourself as a go-to local helper, not just a salesperson. The mention of helping with little things can surprise them (in a good way). Maybe they haven’t had any issues, but maybe they have (e.g., “Actually, I had to deal with a broken pipe last month from three states away - not fun!”). This gives you a chance to empathize and subtly reinforce why having a local expert (like you) could be valuable.
After they share a bit, you can gently feel out selling intent:
Agent: “I’m glad to hear [or sorry to hear] that. You know, a lot of folks in your situation eventually consider whether holding that property is worth the hassle or if cashing out would be better. Have those thoughts crossed your mind at all? No pressure, I’m genuinely curious.”
Depending on their response (maybe “Yeah, I’ve thought about selling if it becomes too much trouble” or “Not really, I’m keeping it for now”), you adjust:
- If yes or maybe: “It’s smart to consider all options. I can tell you, the market in [Neighborhood] has been doing [up/flat/down]. If you ever want to explore what you could get for the house, I’d be happy to analyze it for you and discuss strategies. In fact, I might already have some ideas on how to market a home like yours to get top dollar. But I won’t get ahead of myself - I’m here whenever you need me.”
- If no: “No worries at all. My philosophy is to be a resource first and foremost. I’ll occasionally send you a little update about the market in case you’re interested - nothing spammy, maybe a quick email update once in a while. And like I said, even if you’re not selling, if you need a recommendation for a contractor or anything locally, I’m happy to assist. I love connecting people with trustworthy local services.”
This soft approach is about playing the long game. You might not get an appointment out of it today, but you’re setting the stage for future business. Because you’re branding yourself as the helpful local agent with The Share Group’s data (you had their contact info handy to make the introduction), you differentiate from any other random callers. In sales, people often do business with those they know, like, and trust - this script is how you start becoming known, liked, and trusted.
Takeaway: Cold calling absentee owners doesn’t have to be “cold” in tone. Whether you choose a direct script or a friendly chat, listen actively to the owner. Absentee owners will reveal valuable information if you give them space to talk - like tenant problems, plans, or worries. Those insights will tell you which angle to pursue (e.g., if they complain about tenants, focus on how selling could remove that headache; if they mention they’ll retire soon, highlight how selling might fit their plans). Always end calls with a clear next step or at least an agreement to keep in touch.
Handling Common Objections (Cold Calls)
Cold calls can trigger knee-jerk objections from owners. Here are typical pushbacks from absentee owners and effective ways to handle them in a casual, consultative tone:
- “I’m not interested in selling.”
Agent: “I totally understand - you might be getting a few calls like this. Just to clarify, my goal isn’t to push you into selling now. I mainly want to offer my help and keep you informed. Would it be alright if I send you an occasional update about the market or your property’s value? That way, if you ever do consider selling in the future, you’ll have current info and someone you trust to reach out to.”
Why this works: You acknowledge their stance and remove immediate pressure, but also open the door to future contact. Most will agree to a periodic update if it’s infrequent and useful. - “How did you get my number?”
Agent: “Great question - I invest in a premium data service that provides public record information. It shows the owner of [Property Address] as [Owner’s Name] with this phone number. I use it so I can reach out directly to owners like you, rather than bother tenants or send things to the property. Hope it’s okay that I reached out this way.”
Why this works: It’s honest (you have a service - The Share Group - that gives you the data) and it frames it as a benefit to them (you’re contacting them directly, not pestering their tenants or snooping around). Most owners will accept this answer; some might even be impressed that you go the extra mile to get accurate info. - “I have it handled (or) I already have an agent/property manager.”
Agent: “That’s wonderful - I’m glad to hear you have some support. I’m not trying to replace anyone you trust. If you’ve got a property manager and things are smooth, that’s great. My role is a bit different - I help owners when they want to explore selling. Out of curiosity, has your property manager or agent discussed what the property might fetch in today’s market? If not, I’d be happy to offer a second opinion or just a free analysis. No obligation, purely informational.”
Why this works: You validate their current solution (reducing defensiveness) and gently position yourself for the one thing those others might not be doing - helping them sell or understanding the sale value. If they truly have a go-to listing agent, they’ll say so and you can politely bow out. But often, the “I have an agent” might just mean “I know someone in real estate” or a friend who helped them buy - not necessarily someone actively advising them now. By offering a “second opinion,” you might get a foot in the door. - “The property is rented, I’m not looking to disturb my tenants.”
Agent: “I hear you - being a considerate landlord is important. I wouldn’t want to disrupt your tenants either. Many of the absentee owners I work with also have tenants, and if we did ever get to the point of selling, I have ways to make it smooth (like coordinating showings with minimal intrusion, or selling with the lease in place if needed). For now, maybe just keep my info for whenever the lease is nearing its end or if the tenant moves out. That’s often a natural time when owners re-evaluate things. Would it be alright if I checked in with you say, a few months before the lease expires, just to see how things are going?”
Why this works: You show empathy for their concern and subtly convey your experience in handling sales with tenants. You’re not pushing them to upset their current rental situation; instead, you aim to catch them at a convenient future point (which many savvy agents do - for example, calling 90 days before a lease ends, when owners start deciding to renew or sell). Gaining permission to follow up later is a win. - “I’m too busy to talk about this.”
Agent: “No problem, I know your time is valuable. Let me do this - I’ll email (or text) you some quick info about the property and the current market, so you can look at it whenever you have a moment. What’s the best email for you? … Great. I’ll also include my contact. That way if at any point you have questions or want to chat, you’ve got my details. Does that sound good?”
Why this works: You gracefully exit the call but ensure the conversation continues via another channel. By getting their email, you keep the lead alive. Many absentee owners might genuinely be busy (different time zone, work, etc.), so respecting that and switching to written communication can be effective. The Share Group leads typically come with an email address, so use it!
In all cases, stay polite and unruffled. Objections often aren’t personal rejections; they’re knee-jerk reactions or tests of your sincerity. By calmly addressing each concern with a helpful attitude, you’ll find many owners soften their stance and become willing to engage. Keep notes of what objections each owner had - it will help tailor your follow-ups (for example, if they said they have a year-long tenant, note the lease end date and follow up before then).
Voicemail Scripts for Absentee Owner Leads
Not every call will be answered. In fact, with absentee owners (who might be in different time zones or screening unfamiliar numbers), you’ll often hit voicemail. Don’t be discouraged - a well-crafted voicemail can prompt a callback or at least warm the lead for a later conversation. The key to voicemail is to be concise, intriguing, and clear in your callback info. Remember, your voicemail is competing with spam calls and robocalls in their inbox, so make it stand out by offering a benefit or a reason to call back. Here are a few voicemail scripts and tips:
(Note: Always say your phone number clearly and slowly in a voicemail - you might even repeat it for clarity. Also, smile while leaving the message - it makes your tone sound more friendly.)
Voicemail Script 1: Quick Introduction & Callback Hook
“Hi [Owner’s Name], this is [Your Name], a local realtor in [City]. I’m calling about the property you own at [Address]. I have a quick question for you about it. Could you please give me a call back at [Your Number]? Again, my name is [Your Name] at [Your Number]. Thank you, and I look forward to speaking with you!”
- What this does: It identifies who you are and the property (so they know it’s something relevant to them, not random spam). It mentions you have a question about the property - this creates a bit of curiosity without giving everything away. It directly asks for a callback and provides the number twice. It’s brief (aim for ~20 seconds). Many owners will call back simply because they want to know what the question is. If they don’t call back, when you follow up with another attempt or different channel, they at least have heard your name and know you’re a real person concerned with their specific property.
Voicemail Script 2: Value Proposition Message
“Hello [Name], this is [Your Name] with [Your Realty] here in [City]. I’m reaching out because I have some important market information about your property at [Address]. I’d love to share it with you. It might impact what you could do with the property going forward. When you get a chance, please call me at [Number]. I’ll also shoot you a quick email with my contact info and details. Thanks, and have a great day!”
- What this does: This voicemail telegraphs that you have something beneficial (market info specific to their property) - giving a strong reason to call back. It also mentions you will send an email - this increases the chance they see your message in one form or another. (Make sure you do send that email! In The Share Group leads, you should have their email - use it.) It subtly hints that the info “might impact what you could do with the property”, which could mean changes in value, new opportunities, etc. That intrigue can motivate a callback or at least an email reply. Also, by saying you’re with [Your Realty] in [City], you reinforce that you’re a legitimate local professional.
Voicemail Script 3: Mention a Buyer (Urgency Play)
“Hi [Owner’s Name], my name is [Your Name]. I’m a real estate agent in [City]. I’m calling about your property on [Address] - I have a client who’s interested in that neighborhood, and I wanted to touch base with you. At your convenience, please call me back at [Number]. Even if you haven’t considered selling, it might be worth a quick chat. Again, it’s [Your Name] at [Number]. Thank you.”
- What this does: This voicemail is designed to get the attention of someone who might not be thinking of selling at all. By hearing that someone is interested in their neighborhood, it could make them curious or at least proud that their area is desirable. It carefully phrases “a client interested in that neighborhood” - you’re not saying you know they want that specific house (which could be false), just that you have buyers looking nearby. It also acknowledges they may not have considered selling, which is disarming, and then says “might be worth a quick chat,” which is a low-pressure prompt. Owners who have the slightest inkling of selling will be tempted to call. If they don’t call, but later you reach them live, they might recall “Oh yeah, you left a message about a buyer...”
General Voicemail Tips:
- Keep it under 30 seconds: Long voicemails often get deleted or the listener loses interest. The above examples are short and to the point.
- Sound upbeat and confident: Your energy on the message can influence whether they call back. Speak clearly, at a moderate pace, and smile (it really does come through in your voice).
- Always reference the property and/or a value nugget: An absentee owner might ignore a generic “please call me” message. But if you mention the property address or something specific (“market info”, “buyer interest”), they’ll know it’s not a robocall and it’s related to something they own. That makes it relevant and worth considering.
- Mention your number slowly: Many people listen to voicemails on speaker or while doing something else. State your callback number slowly enough that they can catch it without replaying five times. It can help to say it, then pause a second, then say it again.
- Consider the time of day: For absentee owners in different time zones, time your call (and thus voicemail) thoughtfully. You might intentionally call when you expect a voicemail (like early morning or late evening) if you want to leave a crafted message and give them time to digest it before you try again live. Conversely, if you prefer to reach them live and only leave a voicemail on last attempt of the day, you might call during normal hours. Either way, if you leave a voicemail, plan a follow-up method if they don’t respond (second call, text, or email after a day or two, referencing your voicemail).
One expert tip: Always leave a voicemail when you don’t reach them. Why? Because it “connects the dots” that the missed call from an unknown number was actually a real person with real estate info for them. If you just hang up without leaving a message, many leads won’t call back unknown numbers. A voicemail also begins to establish your voice and professionalism to the lead - it’s an impression opportunity. Even a short message like Script 1 can make the next call easier (“Oh, it’s that agent who called about my house”). So don’t be shy - leave that message!
Finally, if you find your voicemails aren’t getting any response, you can experiment with different messages. Some agents try a more mysterious approach (e.g., “I have something important to discuss about your property” without more detail) while others give a specific teaser (“I think the value of your home might have jumped in the last year, might surprise you”). See what resonates with your leads. The scripts above are a balanced starting point that have worked for many.
SMS/Text Message Scripts for Absentee Owners
Text messaging can be a highly effective way to reach absentee owners, especially since many people are quicker to respond to a text than to answer an unknown call. In fact, real estate professionals note that texting can be a “game-changer” for lead conversion, as many prospects prefer texting over phone calls. However, texting requires a careful touch: you must be concise, polite, and ensure you’re texting the right person (and a mobile number). The Share Group provides phone numbers and can flag which are mobile, so use that to your advantage - only text numbers known to be cell phones.
When texting, your goal is to sound like a friendly human, not an automated spam. Use the owner’s name, reference the property, and perhaps ask a simple question to invite engagement. Always introduce yourself in the first text (so they know who you are and why you have their number). Keep messages short enough to read at a glance on a phone screen.
Here are a variety of SMS scripts for different scenarios, along with tips on texting etiquette:
Text Script 1: Friendly Introduction
Initial outreach via text, casual tone.
Text: “Hi [Owner Name]! This is [Your Name], a local Realtor in [City]. I hope you don’t mind me texting - I wanted to reach out about the property you own at [Street Address]. Have you ever thought about selling it? No rush, just curious. If you prefer a call or want more info, let me know. Thanks!”
- Why it works: It’s friendly and not overly formal (using an exclamation after their name and a polite “hope you don’t mind me texting” acknowledges you’re popping up unannounced). You immediately clarify who you are and why you’re reaching out (about their property). The question “Have you ever thought about selling it?” is low pressure and invites a simple reply (they might say “Actually yes” or “No, not really” or “Maybe in the future”). Even a “No” is a response that opens dialogue (“No problem! Mind if I ask what your long-term plans are for it?” etc. - then you have a conversation). This text also gives them an out by saying “If you prefer a call... let me know” - respecting their communication preference can go a long way.
Text Script 2: Market Insight Offer
Offering a quick stat or fact to pique interest.
Text: “Hello [Name], this is [Your Name], Realtor with [Your Brokerage]. I was looking at recent sales near your property at [Address]. Prices have gone up about [X]% this year in that area. 😮 Would you like to know what your property might be worth now? I can send over a quick estimate if you’re interested.”
- Why it works: Starting with a relevant market fact (prices up X%) backed by a little emoji to grab attention (the surprised face 😮 can convey the “wow” factor) gives immediate value. It’s more likely to elicit a “Really? Sure, what do you think it’s worth?” or at least a “Okay, send it” if they are remotely curious. You’ve identified yourself and tied your text to their property clearly. By phrasing it as a yes/no question at the end (“Would you like to know...?”), you make it easy for them to reply. If they reply “Yes”, you can follow up asking if email is okay to send the report, or continue the chat by text with a few key details. If they don’t reply, this message still wasn’t pushy - you could follow up a few days later with, “No worries - if you change your mind, I’m here. 👍 By the way, have you considered any plans for the property long-term? I work with a lot of owners like you, happy to help whenever.”
Text Script 3: Buyer Interest Teaser
Conveying that buyers are looking, similar to the call script angle.
Text: “Hi [Name], [Your Name] here (local real estate agent). I have a couple of investors looking for properties in the [Area/Neighborhood] - your property at [Address] came to mind. Any chance you’d consider an offer on it? 🤔 Happy to discuss more if so. If not, no worries! 🙂”
- Why it works: This text plants the seed that there is existing interest (“a couple of investors”). It uses a thinking emoji 🤔 to signal the idea of considering an offer, and a smile 🙂 to keep it light. The phrasing “came to mind” flatters them slightly (as if their property is special or notable). By asking “Any chance you’d consider an offer?” you allow them a simple response. If they respond positively (“Possibly, what are they offering?” or “Sure, for the right price”), you can move the conversation to phone or schedule a meeting, where you present a CMA and discuss listing (even if an immediate buyer doesn’t materialize, you’ve got them interested in the idea of selling). If they say “Not really” or don’t respond, you haven’t offended - you even said “if not, no worries.” This keeps the door open for a future contact.
Text Script 4: Follow-Up Text After No Answer (Voicemail or Missed Call)
Sometimes you might call, leave a voicemail, and not hear back. A polite follow-up text can often do the trick to engage them.
Text (example after a voicemail): “Hi [Name], [Your Name] here - I left you a voicemail about your property on [Address]. Just wanted to follow up in case text is easier. I had some info I thought you’d find useful. Let me know if you got my message or if there’s a better time to chat. Thanks!”
- Why it works: It references the voicemail (so they connect the dots between that unknown caller and this text), and it shows you’re considerate of their time/preferences by suggesting text might be easier. You reiterate that you have useful info for them, which may jog their memory or curiosity from the voicemail. It’s a gentle nudge that often gets a response like, “Oh hi, yes I got your message, what’s this about?” or a time to talk. Notice it doesn’t re-pitch everything in the text - it just prompts them.
SMS Etiquette & Tips:
- Be mindful of timing: Don’t text too early or too late in their local time. Also, consider weekends vs weekdays. A mid-morning or early evening text on a weekday can be effective; weekends might be okay too, but gauge based on previous interactions.
- Use their name and your name: The first text especially should be clear about who is texting. People are wary of unknown texts; seeing their name and a human name helps. E.g., “Hi John, this is Jane from XYZ Realty…”.
- Keep it short: 1-2 sentences, maybe 160 characters or so, is ideal. Long texts may break into multiple messages and feel overwhelming. Save the detailed explanations for email or calls.
- Don’t use spammy language: Avoid ALL CAPS or too many “$$$” or anything that looks like a mass text. Write as if you are texting a friend, just a bit more formally. For example, “I have a great offer for you!” sounds spammy. Instead: “I was thinking about your property at 123 Maple St - I might have some news that could interest you.”
- Emojis are okay in moderation: A well-placed emoji can make your text feel more personal and less robotic, as long as it fits your style. We used a couple (🤔, 🙂, 😮) in the scripts above. Don’t overdo it - one per text is plenty, and make sure it matches your message tone.
- Provide value or a question: A text that just says “Hi I’m an agent, contact me” will likely be ignored. Each of the scripts above either offers value (info, buyers) or asks a direct question about their interest. This invites engagement. People are more likely to respond when a question is posed.
- Respect opt-out signals: If an owner replies with something like “Not interested, stop texting,” or “Take me off your list,” respond professionally and do not message them again. Ex: “Understood. I won’t bother you further. If you ever need anything, feel free to reach out. Have a good day.” The Share Group can provide leads with numbers that are not on the Do-Not-Call list (if you request), but texting falls under similar courtesy - don’t harass, always provide value.
Used wisely, text messaging can complement your calls and emails. For instance, you might call first - if no answer, leave a voicemail - then send a text referencing your call. That multi-touch approach can significantly boost response rates. Many agents report that a friendly text can break the ice and lead to a phone conversation that would never have happened otherwise.
Email Scripts for Absentee Owners
Email is a powerful tool for prospecting absentee owners, as it allows you to provide more detailed information and professionalism without catching them off-guard like a call might. Given that approximately 60% of The Share Group’s absentee owner leads include an email address, you likely have direct access to their inbox. Email is especially useful for out-of-state owners or those who prefer written communication. It also serves as a great follow-up method after a call or text.
When emailing, make sure to craft a compelling subject line that encourages the recipient to open the message. Personalize the email with their name and property address to show it’s not a mass spam. Keep the tone friendly and consultative - similar to your calls, you want to offer help, information, or solutions, not just say “do you want to sell?”.
Here are a couple of email script templates for different scenarios: an initial cold outreach email and a follow-up/nurture email. Feel free to adjust the level of formality based on your style (these skew towards professional yet conversational).
Email Script 1: Initial Outreach Email (Introduction + Value)
Subject: Quick Question About Your Property at [123 Maple St]
Hi [Owner Name],
I hope this email finds you well. My name is [Your Name], and I’m a real estate agent with [Your Brokerage] here in the [City/Town] area. I’m reaching out because I was looking at properties in [Owner’s Property Neighborhood] and noticed you own the home at [123 Maple St].
How is that property working out for you? I work with quite a few homeowners who, like you, don’t live in the properties they own, and I’ve found that sometimes they’re curious about their options - whether it’s holding as a rental, or potentially selling to capitalize on the current market.
The real estate market in your area has been very active (for example, did you know that two houses on Maple Street sold above asking price last month?). You might be pleasantly surprised at what your property could sell for today. However, you may also have reasons to keep it - perhaps it’s a long-term investment or a family property. Either way, I’d love to offer my expertise and help you understand the property’s current value and the trends in the neighborhood.
If you’ve ever considered selling [123 Maple St] - even if it’s a “someday in the future” thought - I can provide you a free, no-obligation market analysis. This would give you a clear idea of what it’s worth and what kind of buyer demand exists. As an absentee owner, you might not have easy access to this information, and I’d be happy to fill you in.
On the other hand, if you’re not looking to sell anytime soon, that’s completely fine! I can still be a resource for you. For instance, if you need referrals for local handymen, property managers, or just want to keep tabs on the market, I’m here to help.
A bit about me: I’ve been helping homeowners in [City] for [X years], and I’ve developed a specialty in assisting absentee owners - whether they live out of state or just a town over. The Share Group (the data service I use) identified you as an absentee owner, which is how I got your contact. I believe in a consultative approach, not a hard sell. My goal is to build relationships and provide value, so that whenever you do need real estate assistance, you’ll feel confident turning to me.
Would you be open to a brief chat about your goals for the property? Even 10-15 minutes on the phone could clarify whether now, later, or never is the right time to consider selling. I promise to provide helpful insights either way. If a call is inconvenient, I’d be happy to provide some information via email as well.
Thank you for taking the time to read this. I know your property is a significant asset, and I’m here to ensure you have the best information to make decisions about it.
Feel free to reply to this email or call me at [Your Phone Number]. Even if it’s just to introduce ourselves or ask a real estate question, I’d welcome the opportunity to connect.
Looking forward to hearing from you,
Sincerely,
[Your Name]
[Your Title], [Your Brokerage]
[Your Phone Number] | [Your Email]
[Your Website or LinkedIn, if applicable]
(P.S. If you’re not the right person to contact about this property, or if you prefer I not reach out, please let me know. I always strive to be respectful of your inbox.)
Why this works: This email accomplishes several things. It introduces you and establishes that you know who they are and what property they own (personalization). It immediately touches on the fact that they’re an absentee owner and acknowledges different possibilities (sell or keep) - this shows you’re not assuming a sale. It offers value (market analysis, info about recent sales). It subtly leverages social proof by mentioning you work with others like them. It also clearly invites them to a chat while giving them an easy out to just gather info. Finally, it provides your contact info and a polite P.S. to respect their preferences, which demonstrates professionalism.
Such an email can get responses like, “Sure, I’d be interested in what you think my place is worth,” or “We have renters there and no plans to sell yet, but what do you think it could go for?” or even “We’re not selling, please don’t contact.” (In which case, you simply mark them as not interested and perhaps check back next year or as requested.) The key is you’ve now opened a line of communication in a professional manner.
Email Script 2: Follow-Up/Nurture Email (Remote Owner Reassurance)
This email can be used if you’ve had some prior contact (e.g., you spoke on the phone or they responded to a text saying “maybe later”), or simply as part of a drip campaign to absentee leads who haven’t converted yet. It emphasizes how you can handle things for remote owners - addressing a major concern they often have.
Subject: Managing [123 Maple St] from Afar - How I Can Help
Hello [Owner Name],
I hope you’re doing well. I’m following up regarding your property at [123 Maple St]. As someone who doesn’t live locally to the property, I understand you might have some unique concerns or challenges - and I want you to know I’ve got solutions for them.
In our last conversation / In my previous email, I mentioned I specialize in helping absentee owners like you. I wanted to reiterate a few ways I can make your life easier with regards to [123 Maple St]:
- “Boots on the Ground”: If you ever decide to sell, you won’t have to travel to handle things. I will personally coordinate everything from start to finish - from preparing the home for market, overseeing showings, to being present for inspections. I’ve successfully listed and sold properties for out-of-town owners where they never had to step foot here during the process. We can even do listing presentations and meetings via Zoom/Facetime, whatever is convenient for you.
- Tenant Coordination: Is the property currently rented? I’ve dealt with many sales where tenants are in place. I handle communication with tenants sensitively, schedule showings with minimal disruption to them, and can even negotiate situations like buyer keeping the tenant or cash-for-keys if needed (with your approval, of course). Your tenants will be treated with respect, and your interests will be protected.
- Digital Convenience: All paperwork can be done electronically (e-signatures), and I provide frequent email/phone updates. Whether you’re in another state or another country, you’ll feel in the loop. Many of my absentee clients appreciate that I’m basically their “proxy” here on the ground, ensuring everything is handled. (For instance, I recently helped a client from California sell a home here in [Local Area] entirely via phone and email - it closed smoothly and they didn’t have to fly in once.)
- Trusted Network: Over the years I’ve built a network of trusted local professionals. Need a quick repair done? I can arrange a reliable contractor. Need someone to spruce up the landscaping for better curb appeal? I have contacts. Essentially, I can prepare your property for sale with my team, so you don’t have to manage it remotely.
- Maximizing Your Profit: Because I know absentee-owned homes often haven’t been updated in a while (understandably!), I advise on cost-effective improvements (if any) to get you the best return. I also excel at marketing properties to remote buyers - often other investors or people relocating - broadening your buyer pool beyond just locals.
I’m sharing all this because I want you to feel comfortable and confident that if and when you decide to sell [123 Maple St], you have an expert on your side who has done this before and will make it easy for you. My goal is to handle the heavy lifting so you get the outcome you want with minimal stress.
Whenever you’re ready to explore options, I’d be happy to discuss what your property might sell for and what the process would look like given your situation. Even if you’re not ready now, I can answer any questions you might have about the market or the selling process for absentee owners. Knowledge is power, after all.
Thank you for taking the time to read this. I’m passionate about helping owners like you because I’ve seen too many absentee owners feel “stuck” or unsure about how to manage or sell a property from afar. It doesn’t have to be daunting - not with the right help.
Feel free to reply to this email or call me anytime. I’m here to assist, whether you decide to sell tomorrow or two years from now, or simply hold onto it and need an occasional local favor.
Best regards,
[Your Name]
[Your Brokerage]
[Your Contact Info]
(P.S. If there’s anything specific making you hesitate about selling or even just about owning [123 Maple St] remotely, I’d love to hear. Maybe I can offer some advice or resources. Sometimes a quick conversation can bring a lot of clarity.)
Why this works: This email is essentially building trust and removing objections before they’re raised. Many absentee owners worry about logistics - this email preemptively shows you have those handled. It’s somewhat longer, but it’s okay in a nurture context because you’re providing valuable info and reassurance. Even if they skim it, the key points (bolded phrases like “coordinate everything” and “electronically” etc.) will stand out. This positions you as an experienced, full-service agent. So when they are ready, they’re more likely to choose you over someone else because you’ve demonstrated understanding of their unique needs.
Use an email like this after you’ve established initial contact, or as part of a drip sequence (e.g., send something like this a few weeks or a couple of months after your initial outreach if they didn’t bite yet). It keeps you in their mind and continues to add value rather than just saying “are you ready to sell now?”
General Email Tips:
- Subject lines: Personalize and spark interest. Include the property address or neighborhood if possible (“Quick Question about your property” or “Update on [Neighborhood] Market” or “Absentee Homeowner Resources for you”). Avoid looking spammy (no ALL CAPS or excessive punctuation).
- Keep paragraphs short (just like in this playbook). Dense blocks of text turn people off. Notice how the emails above are broken into short paragraphs. That makes them easier to read or skim on a screen.
- Use bullet points or bold for key info: In Email 2, we used bullet points to break out our services. In an email, that draws the eye and highlights important takeaways even if someone doesn’t read every word. Bold can emphasize important phrases (just don’t overdo it).
- Personalize beyond just name: Mention the property, mention something specific from any prior interaction (if applicable). E.g., “As you mentioned last time we spoke, you might consider selling next year when your tenant’s lease is up - I can help with that timing.”
- Professional signature: Have a signature block with your full name, title, brokerage, phone, etc. It adds credibility and makes it easy for them to contact you through their preferred method.
- Mobile-friendly format: Many will read emails on their phone. So subject line and first line (which often shows in the email preview) should be engaging. Also, any attachments or images should not be too large. Often, plain text emails work best for initial outreach (they look more personal). If you use images (like a market report chart), make sure to explain it in text as well, in case it doesn’t load.
- Comply with email rules: Since this could be considered a commercial email, consider including a subtle unsubscribe option or at least the line in the P.S. inviting them to say if they don’t want emails. This is not only polite but can be legally wise (CAN-SPAM Act in the U.S. requires a way to opt out). Because you have an existing relationship might be debatable, but it’s better to be safe.
Emails give you a written record of your communication and let the owner digest information at their pace. Some owners may forward your email to a spouse or another decision-maker, extending your reach. With consistent, professional emails, you’ll nurture the lead until they’re ready to take action.
Door-Knocking Scripts for Absentee Owner Leads
Door-knocking is one of the most traditional forms of prospecting, and it can still be effective - but with absentee owners, we have to approach it differently. By definition, the owner doesn’t live at the property, so knocking on the property’s door won’t reach them (you’d encounter tenants or an empty house). Instead, door-knocking for absentee owners usually means visiting the owner’s actual residence (the mailing address you have for them) if it’s within a practical distance, or occasionally dropping by the absentee property when you suspect the owner might be there (for example, some owners visit their rental property for inspections or maintenance periodically).
Door-knocking might not be feasible if the owner lives out of state (obviously), but many absentee owners live relatively nearby - sometimes in the next town or somewhere in the same region. If you identify such cases, a face-to-face visit can leave a strong impression because very few agents go the extra mile to do this. Just be sure to respect privacy and safety: if there’s a gated property or “No Soliciting” sign, you should not proceed. Always be polite and non-intrusive.
When door-knocking, first impressions matter. Dress in business-casual (you want to appear professional but not overly formal that you intimidate them at their home). Have your business card and perhaps a small info packet or flyer about absentee owner services (or a market report) ready to hand over. The script should be friendly and understanding that you’re catching them off guard. Here are a couple of scenarios and scripts:
Door-Knock Script 1: At the Owner’s Residence (Local Absentee Owner)
Scenario: The owner’s mailing address is, say, 15 minutes away in a neighboring neighborhood. You decide to stop by on a Saturday mid-morning when people are often home. You knock/ring, and the owner (or someone) answers the door.
Agent (smiling, friendly tone): “Hello, [Ask for them] - Hi, are you [Owner Name] by chance? … Great, nice to meet you! My name is [Your Name]. I’m a local real estate agent with [Brokerage]. I know this is a bit unorthodox, me coming by unannounced. I’ll be super brief. I just wanted to introduce myself regarding a property I believe you own on [Property Address].”
(Pause, gauge their reaction. They might look surprised but curious. Continue quickly to explain so they don’t think you’re a stranger with bad news.)
Agent: “I specialize in working with owners of rental or second properties in our area. I was actually in the neighborhood and realized I haven’t had a chance to meet you yet, so I thought I’d just swing by and say hello in person. Do you have a quick minute?”
(If they seem okay to talk, proceed. If they hesitate or look busy, you can condense your pitch greatly and hand them info.)
Agent: “I know it’s not every day someone knocks about a house you own elsewhere! Let me get to the point: the market in [Property’s Area] is quite active right now, and a lot of homeowners are taking advantage of the prices. I’ve been helping a few folks who own properties in that area but live here in [Owner’s Area] - actually, people in situations similar to yours.
I was curious, have you thought about what you want to do long-term with the [Property Address] house? I’m not here to pressure you - even if you just have questions about its current value or about the market, I’d love to be a resource for you. Sometimes having a local expert keeping an eye on things can be helpful.”
(Allow them to respond. They might say they haven’t thought about it, or they have a tenant and things are fine, or maybe “actually we have, but…”)
If the conversation opens up:
- If they express any interest or curiosity (e.g., “Well, what do you think it’s worth?” or “Yeah we’ve been wondering if we should sell it maybe next year…”), you can engage:
Agent: “I’m glad you asked! In fact, I prepared a little something for you.” (This is where having a small printed CMA summary or neighborhood sales comp sheet in your folder can shine.) “This is a brief market snapshot for that area - I highlighted a couple recent sales on [Same Street or Nearby] that happened this year. It gives an idea of pricing. I’d be happy to follow up with a more detailed analysis if you’re interested. And if selling is on your mind, even if it’s for the future, I can provide guidance on the best timing and process given you’re not living there.”
Hand them the info sheet or card. “This is for you - my contact info is there as well. I really do specialize in these kinds of situations, so I can handle pretty much everything for you if and when you did decide to sell, so you wouldn’t have to worry about a thing.” - If they are stand-offish or clearly in a hurry:
Agent: “No worries at all. I didn’t mean to catch you off guard. Here, at least take my card. I live and breathe real estate in the area, so if you ever need anything - even a recommendation for someone to check on the house or fix something - I’m happy to help. And of course, if you ever consider selling down the road, I’d love a chance to earn your business. Feel free to reach out anytime. Thank you for your time, and have a great day!”
In this case, keep it under 60 seconds, hand over your card or brochure, and politely take your leave.
Why this works: Meeting face-to-face, even briefly, creates a personal connection that phone/email can’t match as easily. You acknowledged it’s unusual and respected their time. By focusing on being a resource and not just “Do you want to sell now?”, you’re more likely to leave a positive impression. Even if they weren’t interested at the moment, they now have a face to the name and might remember you when they do think of selling. And you physically handed them something - a business card or mini-report - which can linger in their home longer than an email in an inbox.
Door-Knock Script 2: At the Absentee Property (If Owner Present)
Scenario: Occasionally, you might stop by the absentee-owned house itself for other reasons (maybe to leave a door hanger or see its condition). If by chance the owner is there (doing maintenance or an inspection, etc.), you have an opportunity. Alternatively, you could approach a tenant or neighbor - but be careful with that (don’t violate privacy; with tenants, you can leave your card to pass to owner if they’re willing). We’ll focus on if you actually encounter the owner at the property.
(Seeing someone who looks like they might be the owner, or you confirm it is them.)
Agent: “Hi there! Pardon me, are you the owner of this house? … Nice to meet you, I’m [Your Name]. I’m a real estate agent in the area. I actually knew the owner was [Owner Name], and I was stopping by to leave some information for them - looks like I got lucky and caught you here!”
(They might be surprised, but since you have their name and know it’s absentee, they won’t feel it’s completely random.)
Agent: “I work with a lot of folks who own property around here but live elsewhere. Since I focus on helping owners like you, I wanted to drop off this packet.” Hand them a small packet - perhaps a branded folder with info about The Share Group leads (to subtly show you’re knowledgeable about absentee owners), a CMA, or a guide to selling a tenant-occupied home, etc. “It’s just some information on the current market and some services I offer.
How’s everything going with the property? I’m guessing you’re usually not here - do you come by often to check on it?”
(This can segue into them mentioning if it’s vacant or rented and how they feel about it.)
Agent: “It’s a beautiful home. Have you ever thought about what you might do with it in the next year or two? The reason I ask is that homes around here are in high demand. I’m sure you’ve gotten calls and mailers - there’s a good reason for that. In [Neighborhood], we’ve seen multiple offers on properties like yours. I’m not here to push you, but I’d love to keep you informed. Even if now isn’t the time, knowing the value can’t hurt, right?”
(Depending on their openness, offer insights or gather their contact info.)
If you haven’t previously made contact through phone/email, make sure to exchange contact info now: “If you’d like, I can email you a detailed analysis of your property’s value when I get back to the office. What’s the best email to send that to?” And confirm their phone number. This way, even if the meeting is short, you’ve secured a way to follow up.
Agent (closing): “Thanks for chatting with me unexpectedly like this! Again, I’m [Your Name]. I live not far from here, and I make it a point to help absentee owners because I know it’s not always easy managing a property remotely. If you need anything at all - maybe a good local contractor or property manager - please don’t hesitate to reach out. My card is in that packet. And if you do decide at some point to explore selling, I hope I’ll be the one you think of. Have a great rest of your day!”
Why this works: Meeting at the property might catch them in “homeowner mode,” which is actually good - they’re thinking about the house at that moment (maybe dealing with a repair or checking on tenants). If it’s a pain, they’ll associate you with potentially solving that pain. If it’s a routine visit, you still demonstrate you’re proactive and knowledgeable. By giving a physical packet, you stand out from other agents who only call. The owner might take that packet home and read it later, further warming them up.
Door-Knocking Tips:
- Safety and courtesy first: When someone opens the door, step back a bit, smile, and wave - nonverbal cues to show you’re friendly (and not a threat). Have any identifying badge or apparel (like something with your brokerage logo) visible if possible. If they seem uncomfortable or busy, immediately apologize for the interruption and keep it ultra-brief.
- Time it right: Late mornings or early evenings (before dark) on weekdays, or midday weekends can be best. Avoid early morning, dinnertime, or late night. If they have a “No Soliciting” sign, respect it - maybe instead send a personal letter (handwritten envelope) to introduce yourself.
- Be prepared with materials: A business card is a must. Ideally, also a small flyer or mini booklet that is branded with The Share Group and your info explaining the value proposition of absentee owner leads or success stories. For example, a one-pager titled “Absentee Owner’s Guide - How to Leverage Your Investment” with a few bullet points (like those in our earlier sections about benefits, less competition, motivated sellers, etc.) can reinforce your spoken message. The Share Group branding on such a piece can emphasize that you’re connected with a leading data provider - subtly boosting your credibility (“wow, this agent is affiliated with experts in absentee leads”).
- Know your stats: Often in person, an owner might throw a question you should be ready for, like “So what’s it worth then?” or “What’s the market like?” Be ready with one or two salient facts (e.g., “Homes in your area have appreciated 5% just this year” or “Right now, there are only 2 houses for sale in your whole ZIP code, so buyers are waiting for something like yours.”). This shows you’re sharp and knowledgeable.
- Accept rejection gracefully: If they really brush you off or seem annoyed, apologize and leave promptly. You could say, “I’m sorry to have disturbed you. Here’s my card - toss it if you don’t need it, but I figured I’d leave it just in case. Have a good day.” Sometimes that humility can turn a skeptic around (they might glance at your card later). But at the very least, you leave without burning a bridge.
- Follow-up: If you have a good conversation but they’re not ready to do anything now, treat it like a lead in your pipeline. Perhaps drop a thank-you note at their mailing address or send a follow-up email saying “Pleasure meeting you at your home the other day!” - personal touches matter. Continue to nurture them through calls/emails as per your follow-up plan (more on that next).
Door-knocking can be daunting, but the personal connection it forges is often stronger than any phone call. It shows dedication. Many top agents say if you approach it with a helpful attitude (not pushiness), you’ll rarely have people be rude to your face. And even a short face-to-face chat can make your later calls/emails warmly received (“Oh, I remember you - we met”). Use it selectively for those leads that are close enough and seem worth the time (maybe higher-value properties or ones you’ve struggled to reach by phone).
Closing Strategies & Follow-Up Best Practices
Congratulations - you’ve initiated contact with your absentee owner leads through various channels using the scripts above! But prospecting doesn’t end at the first conversation or first meeting. In fact, the fortune is in the follow-up, especially with a niche like absentee owners. Some leads will list with you right away (great!), but many will need nurturing over weeks, months, or even longer. In this final section, we’ll cover how to close your interactions effectively (turning conversations into appointments or commitments) and how to implement a follow-up system that keeps you top-of-mind until the lead is ready to make a move.
Closing Strategies: Turning Conversations into Appointments & Listings
- Always Aim for a Next Step: Every time you engage with a lead - whether by call, text, email, or door - try to secure a concrete next step. This could be setting an appointment (best case), or simply getting permission to send them something of value and follow up. For example:
- On a call that went well, you might say: “Would it be alright if I stopped by sometime to see the property (or meet you for coffee) and give you a more precise valuation?” Or if they’re out of state: “Can we schedule a Zoom call where I can screen-share some market data with you? It’ll only take 15 minutes.”
- Alternatively: “How about I email you a detailed market analysis and then we chat on Thursday once you’ve reviewed it? I can answer any questions then.”
- If they’re hesitant to meet or commit, at least close with: “No problem. How about I touch base again in a month or two to let you know if anything new comes up in the market? And of course, you can reach out to me anytime in the meantime.” (Get agreement: “Sure, that’s fine.” Now you have tacit permission to call again - golden!)
- Use Timeframes to Your Advantage: Absentee owners often have trigger points - for instance, a tenant’s lease expiration, a planned retirement, a tax year ending, etc. If you identify such a timeframe, schedule your closing strategy around it. For example:
- “You mentioned your tenant’s lease is up in June. Why don’t we tentatively plan to meet in April to discuss your options? That way, if you decide to sell, we can list in May and potentially close right when the lease ends - smooth for everyone.”
- Or: “I know you’re not ready to sell until maybe after the holidays. Can I give you a call in early January to see how things are and possibly set up a meeting then? I can prepare an updated analysis by that time so you’ll have fresh info for the new year.”
- Trial Close with Conditional Questions: Sometimes, an owner is interested but hesitant to fully commit. Try a trial close:
- “If I could show you that your property might sell for, say, $350,000 (just as an example), would you consider putting it on the market?”
- “If your CPA or financial advisor gives the green light, and the numbers make sense, would you be ready to list the property right away?”
This technique (as suggested in the Mike Ferry script) helps reveal what conditions need to be met for them to proceed. If they say, “Well, it depends on the price,” you now know price is the key issue - so focus your closing on demonstrating a great price. If they say, “I need to talk to my spouse,” you might gently involve the spouse (invite them to the next meeting or offer to answer their questions too). If they say “I’d need to find another investment to roll the money into (1031 exchange),” you could close by offering help on that too (maybe you have leads on exchange properties).
The idea is to surface and address the final objections that stand between them and signing a listing.
- Emphasize Ease and Expertise in Closing: Absentee owners might fear that selling will be a hassle for them, especially long-distance. When you’re at the point of asking for the listing (or an appointment leading to it), reinforce how easy you will make it:
- “All we need to do to get the process started is set up the paperwork - and I can send that to you electronically. Once that’s done, I’ll handle everything - coordinating with your tenant, arranging showings, keeping you updated. My job is to make this as seamless as possible for you.”
- “I’ll even take care of small things like checking on the property or arranging minor fixes so you don’t have to travel. Really, the next step is just for me to take a quick look (in person or via video) at the property to firm up its value, and sign the listing agreement - after that, you can relax and let me get it sold for you.”
This approach helps overcome inertia. You’re basically saying: “Just say yes, and I’ll handle the rest.” Many absentee owners will appreciate that, since being distant is their pain point. It’s similar to the classic closing line, “All we need to do now is simply set an appointment…so I can help you get what you want in the time you want… won’t that be great?”. It may sound a bit scripted, but delivered conversationally it can be effective because it assumes a positive outcome and simplifies the step they need to take.
- Create a Sense of Urgency (Ethically): If the situation allows, gently remind them of why acting sooner is better than later. For instance:
- “The market is really favorable right now for sellers, especially with inventory so low. There’s no guarantee it will be this good 6 or 12 months from now. I’d hate for you to miss out on this window where buyers are paying top dollar.”
- “Also, consider that every month you hold onto the property, you have carrying costs (taxes, insurance, possibly maintenance). If you’re not gaining much from it, selling sooner could save you those costs going forward.”
- If interest rates are relevant (maybe rising rates could dampen buyer enthusiasm later): “Buyer demand is high now, partly due to decent interest rates; if those rise significantly, we might see fewer buyers. Striking while the iron is hot could net you more.”
The goal is not to scare them, but to highlight real factors that favor moving forward. This can help fence-sitters move off dead center. However, be truthful and not overly pushy - you want them to feel you have their best interests in mind. Reference data if possible (e.g., “homes are averaging 15 days on market now vs 30 last year, indicating strong demand”).
- Use The Share Group’s Authority in Closing: Since this playbook is branded around The Share Group, you can leverage that to instill confidence when closing.
- “By the way, I source my leads from The Share Group, which is the top provider of high-quality absentee owner data in the country. I mention this because it means I’m always connected with serious buyers and sellers in this niche. It’s a level of market intelligence not every agent has. When you work with me, you’re tapping into that network and expertise.”
- This can subtly reassure them that you have unique resources and knowledge, making you the right choice. It differentiates you from any old agent that might cold call them without that backing.
Once you’ve set an appointment, come prepared and aim to get the listing. In your listing presentation (beyond this scope), reiterate how you’ll handle everything, present your marketing plan, and perhaps share success stories of other absentee owners you helped (or hypothetically, “my company has helped many absentee owners…”). If you do all the above, when it comes time to say, “Shall we move forward and list your property?”, the answer is likely to be yes.
Follow-Up Best Practices: Nurturing Absentee Owners Until They’re Ready
Not every lead will convert on the first or second contact. Many will say things like “call me in 6 months” or “maybe next year” or simply “not now.” This is where a structured follow-up plan is crucial. As FortuneBuilders advises, “It will often take multiple points of contact to land a deal with an absentee owner — so don’t let anyone fall through the cracks.”. Here’s how to ensure you stay on top of your leads:
- Organize Your Leads and Set Reminders: Use a CRM or even a spreadsheet, but track each lead:
- Note all conversations, their situation (vacant or rented, motivations, objections, timeline they hinted at).
- Set a next follow-up date immediately after each contact. If they said “call in 3 months,” schedule it for 2 months (beat the competition to it, and show initiative).
- For leads with no specific timeline, a common schedule is: follow up in a week or two after initial contact (especially if you left something for them to review), then monthly or at least every 60-90 days. Consistency is key. You don’t want to be forgotten, but you also don’t want to be a pest. Find a balance based on their receptiveness.
- Vary Your Follow-Up Channels: Don’t rely on just one method. Maybe you had a great call, but then they go dark on calls. Try a text: “Hi [Name], just checking in as I promised. Hope you’re well. I have a new market update on [their neighborhood] if you’re interested - happy to send it over.” Or send an email with a useful article or market stat. Sometimes a personalized postcard or letter can also make an impact (especially if they’re older or not as phone/email savvy). For example, a handwritten note saying: “Hi [Name], thinking of you - I noticed a house on your block just sold. If you’d like details, let me know. No rush on anything, just keeping you informed. - [Your Name]”.
Multi-channel touchpoints increase the chances of connecting. And each time, try to add value or new info. Don’t just say “I’m following up again to see if you want to sell yet.” Instead, share something:
- “Did you hear about the new property tax changes? Might affect your holding costs - I can explain if you like.”
- “There’s a big employer moving into town; some owners in your area are positioning to sell given potential price bumps.”
- “One of the investment owners I work with just sold a similar rental property - it went very well. It made me think of you and how the market is really favorable for sellers of investment properties right now.”
These tidbits (which you can source from news or your own transactions) remind them you’re active and knowledgeable, not just checking a box.
- Be Patient and Persistent: It’s a fine line - you want to be persistent enough that when they’re ready, they immediately think of you, but not so overbearing that they get annoyed. A good rule is to match your follow-up frequency to their interest level:
- If someone said “call me next spring,” you might touch base lightly in the interim (send a holiday card or an email or two over winter) and then more actively as spring approaches.
- If someone was very open but just busy, you might call them more frequently because they gave positive signals (e.g., “call me next month, I should know more then” - definitely call exactly next month as promised).
- If someone was cold (“I’ll reach out if I need you”), give them space - maybe a quarterly check-in with a useful update is sufficient, or put them on a drip email list that sends market reports occasionally.
Remember that statistics in sales show a lot of deals happen after 5+ touches. Many agents give up after 1-2 attempts, which is why consistent follow-up sets you apart. As The Share Group’s philosophy hints: quality data + hard work (i.e., your consistent outreach) = new listings.
- Create a Follow-Up Sequence Specifically for Absentee Owners: This could be a series of touches over a period:
- Immediately after initial contact: a thank you email or text summarizing any info you’ll send and expressing excitement to help when they’re ready.
- A week later: send the promised CMA or resource if not already, or a “Just checking you got it and if any questions” message.
- Then, say, monthly: a rotation like one month a call, next month an email newsletter or market update (branded with The Share Group and your info), next month a text, then a call again. Mix it up.
- If you have social media or a mailing list, invite them: “I share monthly tips for property owners - do you mind if I include you? I think you’d enjoy it.” If they agree, now you can drip on them in a more automated way too.
- Use branded content: Since this is for The Share Group, you might have access to infographics or reports on absentee owners (like how many in their state, success stories, etc.). Sending those occasionally can remind them that The Share Group is the best source and you’re connected to that source. For example, “Attached is an interesting infographic from The Share Group - it shows how absentee-owned properties have grown in the last decade. Thought you might find it interesting that there are over 12 million in the US! You’re certainly not alone, and it highlights why investors are keen to buy such properties.”
The key is to stay relevant. Always tie your follow-up to something meaningful to them or their property.
- Closing in on the Listing - Recognize Buying Signals: During follow-ups, listen (or look) for signals that they are warming up:
- If on a call they start asking detailed questions like, “How much commission do you charge?” or “How long would it take to sell?”, those are indicators of genuine interest. At that point, move to close for an appointment/listing if you haven’t already: “Those are great questions - how about we meet and go over everything in detail? I can come by on [date]…”.
- If they mention something like “Our tenant is leaving in two months,” that’s a sign the property will be vacant - prime time to sell. Jump on it: “When the tenant leaves, that could be a perfect time to list. Why don’t we plan to evaluate the market 4-6 weeks before that so you can make an informed decision?”
- If they’ve been receiving your emails and one day they reply with “What do you think my house would sell for realistically?”, that’s a hot lead. Respond immediately with an offer to update the analysis and ideally set a call or meeting to discuss.
- Sometimes, a previously cold lead will suddenly say “I’ve decided to sell.” This can happen because their circumstances changed (perhaps a financial need, or they’re tired of landlording). When you get that message, react quickly. They may reach out to multiple agents or buyers; you want to be first. Thank them for remembering you and immediately arrange next steps (meeting, paperwork, etc.). Your diligent follow-up will pay off here - they contacted you because you stayed in touch and provided value, which built trust.
- Never Burn Bridges: Some leads may have a long fuse. They might even list with someone else or say “I sold it already” when you follow up. If that happens, remain gracious:
- “Oh, I see. I hope the transaction went well for you. If you ever need any real estate help in the future, I’d be happy to assist. And if you run into anyone else with a property to sell, I’d greatly appreciate if you keep me in mind. Best of luck with everything!”
- The real estate world is small and referrals can come unexpectedly. By being professional, they may remember you or even refer you (maybe they sold to an investor without an agent, and that investor needs an agent to resell - who knows).
- Also, if they haven’t sold but choose to hold longer, keep them on a slower drip - many markets shift and a “no” can become a “yes” a year later. Because you adhered to their request (e.g., only checking in every 6 months as they asked), you remain in good standing to get the call when they are ready.
- Leverage The Share Group’s Ongoing Support: The Share Group’s value proposition isn’t just the list - they emphasize that “when you’re successful, you’ll be back for more leads” and that they’re there with expertise (100+ years combined experience on their team, etc.). What does that mean for follow-up? It means you can mention to stubborn leads:
- “I’m part of a network (through The Share Group) that constantly monitors homeowner trends. I’ll keep you updated on anything relevant. For example, if The Share Group releases new data about absentee owners in our area or investor activity, I’ll pass that on to you.” This subtly reminds them you have insider info.
- It also implies you’re not a lone wolf - you have a “team” behind you (even if it’s a data provider team). That can assure them over the long term that you’re stable and resourceful.
In summary, make sure no lead is left behind. Create a follow-up system and stick to it. As Nimble’s lead follow-up guide would say: a schedule and consistency are key. Each contact builds rapport. Over time, you go from an annoying salesperson to a familiar professional ally. Absentee owners are a long-term play - some will list immediately, but many might take months or more. By being the agent who patiently educates and stays in touch, you’ll be the one they list with when that day finally comes.
Conclusion: Leverage The Share Group & Take Action
Prospecting absentee homeowners can be incredibly rewarding. These owners can turn into some of your best clients - often they have multiple properties or will refer you to other investors if you impress them. By using the scripts and approaches in this playbook, you’re equipped to connect with absentee owners across all channels: calls, voicemails, texts, emails, and even at their doorstep. You’ve learned how to speak their language, address their unique concerns, and present yourself as the solution to their problems (or the facilitator of their goals).
Throughout this book, The Share Group’s branding and insights have guided our strategies:
- We know absentee owner leads are high-quality and motivated sources of listings.
- We’ve highlighted how The Share Group’s data (owner contact info, verified and updated) gives you an unfair advantage in reaching the right people.
- We’ve used the credibility of The Share Group (the #1 lead source, boutique data experts with 20+ years experience) to bolster our prospecting messages, reassuring leads that they’re in capable hands.
- We underscored why marketing to absentee owners is smart - less competition and higher conversion potential - echoing The Share Group’s own value propositions.
Now it’s up to you to put this into practice. Hard work + quality data = new listings - that formula is proven. You have the quality data (courtesy of The Share Group’s absentee owner leads). The hard work (consistent outreach and follow-up) is something this guide has broken down for you step-by-step.
As you pick up the phone or draft that text/email, remember to keep the tone casual, professional, and consultative. You’re not just a salesperson; you’re a trusted advisor in the making. Over time, as you build your pipeline of absentee owners, you’ll find yourself converting more and more of them. Each listing won will reinforce your confidence that this niche - and your partnership with The Share Group - is a cornerstone of your business growth.
Finally, always keep the The Share Group’s value proposition in mind and sprinkle it into your conversations with leads when appropriate:
- That you have access to the best leads in the country (they might think “hey, this agent has resources others don’t”).
- That these leads come with complete contact info so you can serve them in multiple ways (for example, “I can both call and email you because I have your email from my data source - whichever you prefer!”).
- That there are millions of absentee owners and you specialize in helping them (instills confidence that you’re an expert in their scenario, not a generalist who doesn’t get it).
Use the brand. Use the scripts. Tailor them to your personality. And above all, take action. The leads won’t call themselves - it’s your consistent outreach that will turn an absentee owner’s “maybe one day” into “Yes, let’s list the property now.”
Good luck and good prospecting!
This script book was prepared to empower you with the techniques and confidence to dominate the absentee owner niche. The Share Group is proud to be your partner in prospecting, providing the highest quality leads so you can focus on what you do best - building relationships and closing deals. Here’s to your success and many new listings ahead!
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