Absentee Owner Leads
An Absentee Owner owns a property but doesn't live there. This term usually refers to owners of vacant properties, not just landlords or rental owners.
The Inventory Advantage: Turning Increased Supply into Listing Opportunities
The Inventory Advantage: Turning Increased Supply into Listing Opportunities
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The Inventory Advantage: Turning Increased Supply into Listing Opportunities
For many real estate agents, the past few years have been characterized by a fiercely competitive market, often marked by low inventory and bidding wars. While this environment presented its own set of challenges, July 2025 brings a noticeable shift: an increase in housing inventory across many U.S. markets.
Far from being a cause for concern, this evolving landscape presents a significant opportunity for proactive real estate agents. The key lies in understanding how to leverage this increased supply to your advantage, transforming what might seem like a more challenging market into a fertile ground for new listings.
This article will explore how rising inventory can be a positive development for agents and, more importantly, how strategic lead generation, particularly through partners like The Share Group, can help you capitalize on these emerging opportunities.
Understanding the July 2025 Market Shift
The U.S. housing market in July 2025 is undergoing a rebalancing. After a period of rapid appreciation and limited supply, we are now seeing a deceleration in home price growth in many areas, and in some cases, even modest declines [1].
For real estate agents, this means a shift from a predominantly seller-driven market to one that offers more choices for buyers. While this might translate to longer days on market for some properties, it also signifies a return to more traditional market conditions where strategic marketing and proactive lead generation become even more critical.
The days of simply putting a sign in the yard and waiting for offers are largely behind us. Now, success hinges on identifying motivated sellers and connecting with them before the competition.
The Opportunity in Increased Inventory
An increase in inventory might initially seem daunting, suggesting more competition for listings. However, it’s crucial to view this through an opportunistic lens. More homes on the market mean more potential transactions.
The challenge, then, is not a lack of opportunity, but rather the need for a more refined approach to securing those opportunities. Here’s why rising inventory can be a positive for agents:
- More Choices for Buyers, More Movement: As buyers gain more options, they are more likely to make a move. This increased buyer activity, while potentially spread across more listings, ultimately fuels the market and creates a greater need for sellers to list their homes.
- Reduced Bidding Wars, More Realistic Pricing: The intense bidding wars of the past are becoming less common. This can lead to more realistic pricing expectations from sellers, making transactions smoother and more predictable for agents.
- Uncovering Hidden Gems: In a market with more supply, there are often properties that have been on the sidelines, waiting for the right moment. These can be motivated sellers who are now ready to make a move as market conditions stabilize.
- Focus on Value Proposition: With more competition, agents are compelled to sharpen their value proposition. This means emphasizing expertise, marketing strategies, and, crucially, access to a pipeline of potential sellers.
Leveraging The Share Group's Diverse Lead Types
This is where strategic partnerships and targeted lead generation become invaluable. The Share Group specializes in providing high-quality seller leads, enabling real estate agents to proactively identify and engage with homeowners who are likely to sell. In a market with increasing inventory, The Share Group's diverse lead types offer a significant advantage:
Absentee Owners
Absentee owners are individuals who own property but do not reside in it. This often includes landlords, investors, or those who have inherited property. As the market rebalances, some absentee owners may find it an opportune time to divest, especially if they are looking to avoid potential maintenance costs or capitalize on lingering equity.
The Share Group’s access to these leads allows agents to tap into a segment of the market that might not be actively advertising their intent to sell, but are open to the idea.
Downsizer / Empty-Nest
Downsizers, or empty nesters, are homeowners who are looking to sell their larger, often paid-off homes, in favor of smaller, more manageable properties. This demographic is often highly motivated, driven by lifestyle changes, retirement, or a desire to reduce their living expenses.
With increased inventory, these sellers have more options for their next home, making them more likely to list their current one. The Share Group helps agents connect with these motivated sellers, who are often ready to make a quick and decisive move.
Distressed Homeowners (Pre-Foreclosure)
While the market is rebalancing, some homeowners may still face financial distress. The Share Group identifies pre-foreclosure leads, allowing agents to offer solutions and assistance to those who need to sell quickly to avoid further financial hardship.
This is a sensitive but crucial area where agents can provide valuable service and secure listings that might otherwise go to investors or be lost to foreclosure.
Divorced Homeowners
Divorce often necessitates the sale of shared property to divide assets. These homeowners are typically highly motivated to sell due to the urgency of their situation.
The Share Group's ability to identify divorced homeowners provides agents with access to a segment of the market where timing is critical and sellers are eager to move forward.
This offers a unique opportunity for agents to provide compassionate and efficient service during a challenging time for clients.
Likely-To-Sell
The Share Group's ‘Likely-to-Sell’ leads are generated using advanced analytics that consider factors such as home equity, residence length, home value history, and demographics.
This proactive approach allows agents to identify homeowners who exhibit patterns indicative of an impending sale, even before they have publicly expressed an interest in selling.
In a market with increasing inventory, these data-driven insights are invaluable for getting ahead of the competition and securing listings before they hit the open market.
Motivated Sellers
Motivated sellers are individuals eager to sell their properties, often below market value or with favorable terms, due to various circumstances. This category can include probate situations, non-owner landlords, and other distressed sellers, in addition to absentee owners.
The Share Group’s ability to pinpoint these highly motivated individuals provides agents with a direct path to listings where the seller is keen to close a deal quickly. This is particularly advantageous in a rebalancing market where speed and efficiency can differentiate an agent.
Investor & Wholesaler Leads
For agents who also work with investors and wholesalers, The Share Group offers specialized lead databases tailored to their needs. These leads are crucial for identifying properties that may be attractive for investment purposes, whether for flipping, rental, or other strategies.
As the market shifts, investment opportunities may become more prevalent, and having access to these targeted leads can open up new avenues for business and collaboration.
Buyer Leads
While the focus of this blog post is on seller leads, it’s important to acknowledge that The Share Group also provides buyer leads. These are individuals who have expressed interest in purchasing property.
While seemingly counterintuitive for a seller-focused article, strong buyer leads can indirectly support listing efforts. An agent with a robust pool of pre-qualified buyers can offer a compelling value proposition to potential sellers, demonstrating their ability to quickly find a match for a property.
Mortgage Leads
Similarly, The Share Group offers high-quality mortgage leads. While primarily beneficial for mortgage professionals, real estate agents can leverage these leads through strategic partnerships.
Understanding who is seeking financing can provide insights into potential buyers and, by extension, help agents anticipate areas of demand that might lead to future listings. This holistic view of the market, facilitated by diverse lead types, empowers agents to build a comprehensive business strategy.
Strategies for Capitalizing on Increased Inventory
With The Share Group’s diverse lead types at your disposal, here are some strategies to turn increased inventory into listing opportunities:
- Proactive Outreach: Don't wait for sellers to come to you. Utilize The Share Group’s leads to initiate conversations with potential sellers who might be considering a move but haven't yet taken action. A well-timed, personalized outreach can make all the difference.
- Educate and Advise: In a rebalancing market, sellers may have outdated expectations. Position yourself as a market expert by educating potential clients on current trends, realistic pricing, and effective marketing strategies. Use data from The Share Group’s leads to demonstrate your understanding of their specific situation.
- Highlight Your Network: Emphasize your access to a pool of pre-qualified buyers (if you also utilize buyer leads) and your ability to connect sellers with the right resources. This can be a powerful differentiator in a more competitive environment.
- Focus on Solutions: For distressed or motivated sellers, offer solutions rather than just a listing service. This could involve connecting them with resources for financial advice, property repairs, or quick sale options. The Share Group’s specialized leads are perfect for identifying these situations.
- Build Long-Term Relationships: Even if a lead isn't ready to sell immediately, nurturing the relationship is crucial. Provide ongoing value, market updates, and stay top-of-mind so that when they are ready, you are their first call.
Conclusion
The real estate market in July 2025, with its increasing inventory, is not a signal for concern but rather an invitation for strategic growth. For real estate agents, this shift means moving beyond passive waiting and embracing proactive, data-driven approaches to secure listings.
By understanding the nuances of the rebalancing market and leveraging the targeted, high-quality leads provided by The Share Group—from Absentee Owners and Downsizers to Motivated and Likely-to-Sell homeowners—agents can transform increased supply into abundant listing opportunities.
This is the time to refine your approach, embrace specialized lead generation, and position yourself as the go-to expert in a dynamic and evolving real estate landscape.
[1] U.S. Home Price Insights — July 2025. Cotality. https://www.cotality.com/insights/articles/us-home-price-insights-july-2025
[2] June 2025 Housing Market Trends Report—Realtor.com Research. Realtor.com. https://www.realtor.com/research/june-2025-data/
[3] Housing Market Predictions For The Rest Of 2025 | Bankrate. Bankrate.
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